5 Must-Have Features for Effective Calendar Marketing

Print calendars and marketing might not be the first connection you make. Still, promotional calendars are an incredibly effective way to build brand awareness, loyalty and even drive some extra sales. Investing in business calendars is a great event, even in the year 2021. But how do you make sure you make the most out of your print run? Here are a few tips from the leaders in calendar printing in Australia.  


So, you’ve decided to invest in some promotional calendars for your business. Great choice! But how do you make sure your calendars stand out and achieve your ultimate goal to get people to buy your product or use your service? As with any form of marketing, you want your content (or, in this case, calendar) to provide value, get people excited, and let people know who you are and what you do.  

Ideally, you don’t want a boring, stock-image filled calendar that people will take one look at and discard. You need to give people a reason to want to hang your business calendar on their walls.  

Here are five features you can consider making your print calendar more striking, exciting and effective:  

#1 – Think of Clever Product Placement 

Ideally, you want your products to be at the forefront, but you still want to create a calendar that people will enjoy looking at. Rather than using a basic image of your product, try to find creative ways that you can incorporate your product into an image.  Play on well-known imagery or artworks. Use creative frames or filters. Be creative, but also keep it clear and concise.  

#2 – Get Your Employees Involved 

There’s something about a familiar face that will make potential clients feel comfortable with your business. Consider doing a photoshoot with your employees, choosing a specific theme or style that allows you to have some fun. It’s excellent team-building, and you may end up with some great content.  

#3 – Include Your Own Events 

Sure, every calendar will include preprinted holidays like Christmas and New Year’s, but why not engage your clientele by adding a few of your own? Markdown when you may be having a significant sale, or it’s your businesses’ birthday.  

#4 – Consider Customer Submissions 

A fun way that you can everyone invested and involved is to offer your community an opportunity to submit their own images. It could be photos of them with your products or feature images that they want to share. Either way, people get excited at an opportunity to be featured.  

#5 – Get Inspired with Some Positive Quotes 

Everyone needs a little positivity in their lives. So, you could consider steering your calendar of a sales approach and look at creating an impact instead. You could compile a calendar filled with positive quotes that help to empower and inspire. Partnered with just the right amount of branding, you’ll be guaranteed that customers have a good feeling about your business.  

At Calendar Print, we know how to make print calendars work. We print a wide range of promotional calendars, so you can be guaranteed premium quality and service from start to finish. Thinking of investing in a business calendar to boost your business? Contact Calendar Print today.  

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